Digital Brand Strategy
We understand the behavior of users on digital platforms, how they make purchasing decisions and how they interact with brands and with one another. Our strategists help you capitalize on this information while keeping in mind the brand’s overall objectives from strategic and operational standpoints.
Our services include:
- Determining what social means to your brand
- Defining social business strategic direction, vision and objectives
- Identifying and recommending appropriate tools and technology.
- Assessing and recommending an immediate and long term-project roadmap
- Developing Community and Social Media Playbook definition: best practices, resource & implementation planning.
- Developing guiding principles and training.
- Determining Social Metrics and KPI(s) for the ROI (Return on Influence and Return on Investment)