Digital Brand Strategy

We understand the behavior of users on digital platforms, how they make purchasing decisions and how they interact with brands and with one another. Our strategists help you capitalize on this information while keeping in mind the brand’s overall objectives from strategic and operational standpoints.


Our services include:

  • Determining what social means to your brand
  • Defining social business strategic direction, vision and objectives
  • Identifying and recommending appropriate tools and technology.
  • Assessing and recommending an immediate and long term-project roadmap
  • Developing Community and Social Media Playbook definition: best practices, resource & implementation planning.
  • Developing guiding principles and training.
  • Determining Social Metrics and KPI(s) for the ROI (Return on Influence and Return on Investment)

Social Media Management

Setting your social media channels might appear to be an easy task but managing the engagement with the brand while simultaneously preserving the brand’s voice, values, and other guidelines could be a tricky and time-consuming job. Our community managers are here to make this a hassle free process.


Our Services include:

  • Brand ambassadorship
  • Building relationships and online word of mouth
  • Community management and moderation (including Facebook, Instagram, Twitter and LinkedIn)
  • Copywriting and creative content development
  • Digital design and content branding
  • Development of campaign concepts
  • Online PR and influencer engagement
  • User experience and interaction design
AddBloom - Services - Social Media Management

Online Reputation Management

Managing online content is a full-time job. It includes monitoring across digital platform, establishing engagement guidelines, and requires a commitment to respond at the right time with the right message. AddBloom specializes in Reputation Management for brands and individuals – after all, in this day and age, your brand is what Google defines it to be.


With that in mind, here are some of the services that are covered by AddBloom:

  • Development of Digital Reputation Guidelines
  • Setup of brand monitoring stations
  • Development of Crises Management Scenarios and Strategies
  • Crisis monitoring and handling
  • In-house training on online crises management

Digital Brand Monitoring

Unlike traditional media, digital engagement is a two-way street. In order to capitalize on customer feedback, AddBloom helps you setup a digital monitoring station that captures chatter about your brand from multiple digital platforms.


Our services include:

  • Social Impact Measurement
  • Behavior and Sentiment Analytics
  • Share of Online Voice
  • Reputation and Crises Monitoring
  • Online Media Measurement and advertising monitoring
  • Competitor and industry research
  • Qualitative & quantitative analysis
AddBloom - Services - Digital Brand Monitoring

Online Media Planning & Buying

No digital strategy is complete without media buying support. After setting up the appropriate digital channels and creating the right content, engagement needs to be supported with targeted media buying to attract the right attention for your brand. We help you optimize your online budget to get you the highest click through rate at the cheapest price.


Our services Include:

  • Online Media Planning
  • Online Media Buying
  • Campaign Deployment And Management
  • Campaign Optimization
  • Executive Dashboard for Real Time Campaign Monitoring and Reporting
  • Media Measurement & Advertising Monitoring
  • Qualitative and quantitative analysis


Web & Mobile App Development

If it’s digital then it’s within our arsenal – whether you’re planning an e-commerce website to sell your products, a mobile application to provide convenience to your customer experience, or a Facebook app to entertain your fans (and much more).


Our services include:

  • Social Media Apps
  • Web application development
  • Web design and development
  • E-Commerce Development
  • Mobile application development
  • eCRM database and profile development
  • Content and digital asset management
AddBloom - Services - Web & Mobile App Development