5 ways to introduce video into the content strategy of your B2B company.
Between 2011 and 2015, the average amount of time a user spends watching videos online more than tripled. In fact, YouTube recently announced that more than a billion hours of video content is watched from their platform. Every. Single. Day!
Obviously, the numbers indicate that videos are a must for any successful content marketing strategy. However, Business-to-Business marketers may not find it easy to imagine their products on the big screen.
To help inspire you, we’ve compiled 5 ways B2B marketers can incorporate video into their content marketing strategy.
‘About Us’ Videos
Decision makers in companies often look beyond the features of a product or service. They want to learn more about the company behind it.
They want to know what a brand and its employees stand for, before making a purchase. Telling your story is easier and more relatable through an “About Us’ video, where consumers can meet the people behind the brand.
Landing Page Videos
Creating videos for your landing pages, specific to certain products or services, is a proven and better way to increase your conversion rate when compared with to static content.
Video testimonials will make your leads feel more confident to act.
Product Education Videos
Everyone loves learning through visual stories – in fact, it’s the only way some of us can learn.
Try using product videos to educate your target audience about your products or services.